The company established the "Naiben" brand in 2014, mainly targeting middle and high-end consumers, providing high-quality plastic home products such as storage boxes, storage boxes, storage cabinets, storage baskets, shelves, clothes hangers, and trash cans. The company's products began to be sold on Taobao in July 2014. In 2017, it entered the "Naiben Flagship Store" on Tmall. In 2019, it opened the "Naiben Oukuo Specialty Store" (now one of the top 60 stores in the Tmall storage industry). And it has opened stores on multiple e-commerce platforms such as JD.com, Suning and Pinduoduo.

Juelan Company adheres to a customer-centric approach externally, creating value for customers through high-quality products and striving to build an outstanding brand in the storage category. Internally, we put employees first, providing everyone with a stage to showcase their abilities. While receiving reasonable rewards, we also strive to become increasingly outstanding. At the same time, build a win-win ecosystem with suppliers, partners, etc., to promote technological progress and industrial development.

We insist on focusing on the main course and resist all temptations. Adhere to not taking shortcuts, reject opportunism, be down-to-earth, make long-term investments, and accumulate strength for a breakthrough. Adhering to the principle of putting customers at the center and employees first, we have been working hard for a long time and constantly improving.

We will not let down the historic opportunities generously bestowed upon us by The Times. We will forge ahead with determination to build a neat world where everything is stored.